Hey, im Naomi.
I am a highly accomplished Senior Designer with a comprehensive skill set, specialising in shaping the fintech landscape through innovative product design, seamless digital experiences, and strategic brand elevation. Proven ability to lead high-impact design initiatives, developing scalable systems and compelling visuals that drive engagement and reinforce brand identity across global markets.
My career began in retail marketing at Cousins Furniture, where I led multi-channel campaigns and maintained the UX of a live e-commerce site alongside seasonal promotions. That foundation in how design decisions affect real user behaviour pushed me toward more product-focused work. At Sokin, a global payments platform, I moved into a hybrid design role, contributing to UI and UX across their consumer mobile app, improving onboarding flows, and working in partnership with major sports organisations, including Arsenal FC, Fulham FC, and the Miami Dolphins, on physical and digital sponsorship content.
Since 2023 I have been Global Design Lead at GTN, a fintech infrastructure provider operating across 90+ regulated markets. I lead brand and product design across all GTN touchpoints, web, product UI, motion graphics, event spaces, and global marketing campaigns across four regions.
I have a proven ability to lead high-impact design initiatives, develop scalable systems, and create compelling visuals that drive engagement and reinforce brand identity across global markets. I hold a degree in Product Design from Middlesex University. My skills span UX and UI design, brand identity, design systems, web design, and motion graphics.
Selected Projects
GTN
The Brief GTN is a global investment infrastructure provider, a single API giving brokers, banks, asset managers, and fintech platforms access to 90+ regulated markets and multiple asset classes across jurisdictions worldwide. The company occupies a rare position in the market: it has the agility of a fintech and the depth of an institutional player. The rebrand's goal was to make that positioning visible. GTN needed to sit confidently beside fintech-native competitors, while simultaneously signalling the institutional credibility that differentiates it from them. My Role Lead designer within the marketing team, reporting to the CMO. I worked across a multidisciplinary team including a web designer, product developers, regional campaign managers, sales teams, event booth designers, and senior stakeholders. The Process I began with competitive research, mapping how GTN's key competitors presented themselves visually and what positioning gaps existed. From that I built a rebrand strategy and creative direction, then executed it across every GTN touchpoint: brand identity, design system, website, social media, event spaces, marketing collateral, motion graphics, and embedded product UI. The sitemap and information architecture were rebuilt from the ground up to reflect GTN's expanded product suite and global regional structure. The Outcome Website launch imminent. Stakeholder response: [to be added]. The rebrand positions GTN as the definitive bridge between fintech agility and institutional expertise — a positioning no direct competitor currently occupies.
Sokin
The Brief Sokin is a global payments platform built to remove the barriers businesses face when moving money internationally , promising transparent, fast, low-cost transfers without hidden fees. The problem was operational: onboarding was slow, drop-off was high, and friction in the sign-up and verification flow was costing the business customers before they had even used the product. My Role Researcher and designer. I was responsible for identifying the friction points, mapping the improved journey, and delivering wireframes for the redesigned onboarding flow. The Process I began with hands-on user testing ,working through the existing app systematically to identify bugs, points of confusion, and unnecessary steps in the flow. From that I built user flows mapping how the journey could be restructured, then created wireframes for the improved onboarding sequence: from landing through registration, one-time password verification, and into the first authenticated dashboard state. The Outcome Redesigned onboarding flow reducing steps and cognitive load at the point of highest drop-off. Wireframes delivered to the product team for development handoff. [Quantifiable drop-off improvement to be added when available.]